Viewpoints

Women, Investing and the Pursuit of Wealth‑Life Balance

Japanese Women Are Empowered and Wish to Invest.

It has been seven years since the Japanese government launched its “Womenomics” initiative, hoping to revive the country’s struggling economy by tapping into the potential of women. While Japanese women have responded with increased participation in the workforce, success has been hindered by employment status and pay inequality. These women are also bearing the brunt of the COVID-19 led recession, accounting for a significant number of jobs lost during the pandemic. When women earn less, they save less and invest less, reducing their overall wealth and their ability to impact Japan’s economy.

Nonetheless, Japanese women are having an increasing impact on the economy and have the potential to become an even more powerful economic force. Understanding their attitudes toward money, wealth and investing will be critical for financial institutions hoping to better serve the needs of these women.

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Women, Investing & the Pursuit of Wealth-Life Balance
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