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How Tariffs and Technology Reshaped the U.S. Economy in 2025 – and What Comes Next

Macro Signposts highlights takeaways from the data analysis conducted by our team of economists and other experts.
How Tariffs and Technology Reshaped the U.S. Economy in 2025 – and What Comes Next
How Tariffs and Technology Reshaped the U.S. Economy in 2025 – and What Comes Next
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The U.S. economy has been surprisingly resilient in 2025. Growth held up well as policy-related pressures had offsetting impacts: Many companies accelerated artificial intelligence (AI) deployment and investment while reassessing or consolidating labor forces, mainly in an effort to manage tariff-related costs.

In 2026, a reasonable baseline outlook is that the U.S. economy will get fresh support from the One Big Beautiful Bill Act’s front-loaded fiscal easing, which should help to broaden growth and stabilize the labor market. Nevertheless, there are risks. Tariff, tax, and trade policies along with a new technology investment wave are creating winners and losers across the economy. The push and pull between these groups, and the potential fits and starts in investment cycles, could have implications either way. Shifting personnel at the Federal Reserve creates additional uncertainty.

We will be discussing these issues and more at our upcoming Cyclical Forum – when PIMCO’s investment professionals gather to discuss the outlook for the global economy and markets along with investment implications.

Before we discuss these forward-looking issues, it’s important to think about how things have progressed in 2025, and where the surprises have been.

Figure 1: Estimated contributions to U.S. GDP (trailing 4 quarters) of various factors vs. 2% trend

Source: Haver Analytics, Bloomberg, PIMCO calculations as of November 2025. September and December data are estimates based on private sector reports.

Indeed, a more detailed look at 2025 U.S. economic performance reveals stark divergences under the surface. Large, capital-intensive companies with more limited exposure to tariff costs, or companies able to offset those costs with more generous investment tax credits, were relative winners. Small and midsize labor-intensive companies exposed to the trade sectors or immigration policy changes were relative losers. Credit and equity markets have repriced credit risks in these sectors (read more in our recent Macro Signposts, “Cracks Emerge Beneath Market Resilience”).

The existence of winners and losers within and across industries had three important macro implications.

First, elevated competition limited overall corporate pricing power and tempered tariff-related consumer price adjustments. We estimate around 40% to 50% of the tariff costs were passed onto consumers, lifting core inflation by around 0.4 to 0.5 percentage points (ppts). Within industries, larger, more capital-intensive companies that could capture offsetting tax cuts were better positioned to compete on pricing and absorb tariff costs. This forced a broader focus on defending margins through cost savings initiatives – especially labor cost savings.

Second, the search for ways to cut costs likely accelerated AI deployment, which in turn contributed to the 2025 pickup in hyperscalers’ capital outlays, plus large investment announcements for 2026 and beyond. We estimate AI and related investment, and wealth it generated, contributed roughly 0.5 ppts to 2025 real U.S. GDP growth. Data center investment, including structures, servers, chips, and other components, grew $200 billion nominally in 2025, although the contribution to real GDP growth was limited due to reliance on imported servers. Software and R&D investment also accelerated and were a larger contribution to GDP, while AI-driven stock market returns also contributed to surprisingly resilient consumption from wealth creation despite slower real labor income growth.

Third, labor market challenges offset some of the technology-driven momentum by reducing real household labor income growth below 1%, according to our estimates. Policy shifts directly or indirectly fueled the labor market challenges: Tariff adjustments weighed on labor demand, and immigration policy changes reduced labor supply. We estimate changing immigration policy reduced the breakeven rate of monthly payroll growth needed to stabilize unemployment from an estimated peak rate of roughly 200,000 per month in 2023 and 2024 down to 50,000 per month in 2025. Similarly, reported payroll growth decelerated from a roughly 110,000 monthly pace in 2024 to a 50,000 average monthly pace in 2025. (All employment data are from the BLS.) However, the unemployment rate rose 0.4 ppts to 4.4% thus far in 2025, suggesting labor demand fell faster than labor supply. The ratio of job openings to unemployed also fell, with professional and business services, retail, and construction categories – industries most exposed to tariffs and tech themes – declining the most.

Figure 2: Estimated quarterly impact of tariff, tax, and spending policy changes (positive numbers are supportive of growth)

Source: U.S. Joint Committee on Taxation, U.S. Congressional Budget Office, U.S. Treasury, PIMCO calculations as of November 2025

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Macro Signposts

Macro Signposts highlights takeaways from the data analysis conducted by our team of economists and other experts.

Macro Signposts

Macro Signposts highlights takeaways from the data analysis conducted by our team of economists and other experts.

Macro Signposts

Macro Signposts highlights weekly takeaways from the data analysis conducted by our team of economists and other experts.

Macro Signposts

Macro Signposts highlights weekly takeaways from the data analysis conducted by our team of economists and other experts.

Macro Signposts

Macro Signposts highlights weekly takeaways from the data analysis conducted by our team of economists and other experts.

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