Grow Your Female Client Base
Women control more than half, or $14 trillion of personal wealth in the U.S. and by 2020, they’re expected to control $22 trillion of U.S. personal wealth and 32% of global wealth ($72 trillion).
When defining investment performance, women rely on personal standards over industry benchmarks. 61% say that generating a steady income is a priority, while 41% say it is seeing their portfolio progress toward lifestyle goals, including health, wellness and travel.
To be the partner-of-choice for this increasingly wealthy portion of the population, institutions and advisors will need to demonstrate their ability to help women use investing to empower their lifestyle. This will require revising how advisors consult and advise investors and prioritizing women’s needs by creating new product offerings and targeted marketing strategies.